14 Best Zero-Waste Beauty Brands You Need to Know
Zero waste beauty brands are on the rise as people become more and more focused on reducing their environmental impact. From zero-waste makeup to skincare, these brands offer a wide range of zero-waste beauty products that help limit the beauty industry’s contribution to our growing landfills.
This includes zero-waste makeup brands moving toward plastic-free packaging and embracing reusable materials like glass and metal. Giving a whole new meaning to organic, these zero-waste beauty brands are also utilizing compostable and biodegradable materials in their packaging such as paper and bamboo.
The Refillable Renaissance: Zero Waste Makeup Brands
The best zero-waste beauty brands take a more holistic approach to sustainability, with many brands offering refillable products, recycled packaging, as well as supporting fair trade practices. Regardless of their particular focus, all of these sustainable beauty brands are working to make a difference in the beauty industry and help make going green a little easier for everyone.
Featured Best Zero-Waste Beauty Brands
(Quick Links)
How We Chose These Zero-Waste Beauty Brands
– Plastic-Free: We only featured beauty brands that utilize little to no plastic in their beauty product packaging. All featured brands rank 9/10 or higher in the zero-waste category.
– All-Natural: We selected zero-waste beauty brands that feature primarily natural ingredients that are free of toxins.
– Cruelty-Free: We selected cruelty-free beauty brands with clean ingredients that do not sacrifice performance.
– Vetting Criteria: We have four core principles for vetting the brands we feature on our website. Our brand ethos is our guiding principle to ensure that the products we feature align with our values and yours.
– Customer Reviews: We only picked zero-waste beauty brands with rave reviews from customers. This ensures that you are shopping for products that are not only loved by us but are also loved by the rest of the internet.
Pricing Guidelines
$ = $20 range to $40 range
$$ = $40 range to $60 range
$$$ = $60 and Up
Trestique
HEADQUARTERS | New York, New York
FOUNDERS | Jenn Kapahi, Jack Bensason
VALUES | Woman-Owned, Sustainable
PRODUCT RANGE | Concealer, foundation, bronzer, highlighter, mascara, blush, and lip stains
RECOMMENDED FOR | Those on-the-go looking for a time-saving beauty routine.
PRICE POINT | $
WHAT SETS IT APART | Beauty products are 2-in-1 providing optimal value and a streamlined beauty routine, while every product is eligible for endless refills making it a truly zero-waste beauty brand.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Founded by Jenn Kapahi and Jack Bensason, Trestique’s mantra is “buy once, refill forever.” With beauty products that are certified carbon-neutral, the concept of forever refills is more than a mantra – it’s a mission. The zero-waste makeup brand offers a range of 2-in-1 zero-waste makeup options including concealer, foundation, bronzer, highlighter, mascara, blush, and lip stains – all with rave reviews.
All zero-waste products and packaging are made with recyclable materials and are fully recyclable to continue the lifecycle and reduce plastic waste. They have partnered with Pact so that once your products are finished, you can take the refill cartridges to any recycle Pact bin location or simply use their mail-back recycling program.
Pros
– Zero-waste makeup with forever refills
– 2-in-1 beauty products that multi-task
– 14-day “Try Before you Buy” program with a $0 upfront payment
– Products are free of toxins including parabens, sulfates, synthetic fragrances, and gluten
– Peta-certified, cruelty-free, and vegan
– Products are carbon neutral
Cons
– Products are not made with 100% recycled materials (currently it’s 86% recycled materials)
– All products are not palm-oil free, however, the palm oil they use is RSPO certified
Featured Review
I hate packing liquids, brushes, and endless makeup accessories when traveling and I try to keep my beauty routine pretty minimalistic overall. Trestique has been a game-changer. I can fit a whole makeup routine in the compact cylinder case which fits into any handbag. The mirror within the makeup case lid is convenient for on the go and the strap helps keep the case stable in your hand when applying makeup.
The Trestique team really thought of everything when formulating the beauty products and kits. All the formulations are super creamy and blendable which helps speed up the application process, and there are just enough shades to pick a good match and not get overwhelmed by options. I love the quality and the versatility of the products, and the sustainable packaging and built-in applicators are a plus.
Kindred Black
HEADQUARTERS | New York, New York
FOUNDERS | Alice Kindred Wells, Jennifer Black Francis
VALUES | Woman-Owned, Sustainable, Slow Living, Gives Back to Charity
PRODUCT RANGE | Pure oils and toners for face, body, and hair
RECOMMENDED FOR | Those seeking a slow beauty routine.
PRICE POINT | $$$
WHAT SETS IT APART | The brand features beauty oils in their purest form packaged in recycled, handmade glass bottles complete with a compostable cork and wax seal. These unique blends of nourishing oils are a work of art in themselves.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Founded in 2015 by Alice Kindred Wells and Jennifer Black Francis, Kindred Black is a slow-living, sustainable brand offering all-natural and plastic-free skincare.
The luxe skincare line includes nourishing oils and toners for the face, body, and hair that are rooted in simple, clean ingredients. Inspired by a slower way of living, the line is packaged in stunning, hand-blown bottles and vials with compostable corks sealed with a natural wax for shipping. These hand-blown glass bottles are made by artisans in Oaxaca, Mexico and in the USA. In Mexico, the glassblowing studio takes a sustainable approach to their process by producing their own fuel and power with used vegetable oil from local restaurants and methane gas produced onsite.
Kindred Black also offers sustainable jewelry, clothing essentials, and home goods.
Pros
– All skincare products are plastic-free
– All-natural, effective ingredients
– Beautiful hand-blown bottles that can be reused
– 100% PCW boxes and recyclable materials in packaging
– No printed labels
– Donate 1% of their sales to environmental groups
Cons
– Some items may require additional shipping charges
Featured Review
Kindred Black beauty products are definitely worth the investment. You are essentially purchasing nature in its purest form packaged in gorgeous handcrafted glass bottles that are reusable. With Kindred Black’s facial oils, my 30-something skin has fewer lines and smaller pores than in my 20’s. I love using these facial oils for an at-home facial. Overall, this brand has made it easy for me to fall in love with slow beauty and live a bit more sustainably.
Meow Meow Tweet
HEADQUARTERS | Accord, New York
FOUNDERS | Tara Pelletier, Jeff Kurosaki
VALUES | Woman-Owned, Sustainable, Handcrafted, Gives Back to Charity
PRODUCT RANGE | Facial skincare, body skincare, haircare, and deodorant
RECOMMENDED FOR | Those seeking all-natural skincare that nourishes skin free of any harmful toxins or synthetic ingredients.
PRICE POINT | $
WHAT SETS IT APART | This brand offers all-natural, handcrafted skincare products that are made in small batches. Products are 100% vegan including ingredient sourcing.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Meow Meow Tweet was founded in Brooklyn in 2009 by Tara Pelletier and Jeff Kurosaki. What started out as handcrafted soap, evolved into an all-natural, vegan apothecary boasting small-batch plant and mineral-based formulas that replenish and nourish your skin.
Today, Meow Meow Tweet offers a versatile zero-waste skincare line designed to replenish and repair skin for a radiant glow inside and out. From zero-waste face wash and face masks to zero-waste hair care and body care, Meow Meow Tweet takes all-natural ingredients to new heights.
Pros
– All-natural products are handcrafted in small batches in California micro-factory
– Offer a bulk refill program that is a closed loop refill system and 100% zero waste
– 100% Vegan and cruelty-free formulas including ingredient sourcing
– Products are free of toxins and palm oil
– Products utilize compostable or reusable packaging
– Every month the brand chooses a new charity to donate a portion of its revenue
Cons
– Due to all-natural ingredients most products should be used within 6-12 months and lip balms and deodorants should be used within 3-6 months, therefore, be sure to only buy what you are going to immediately use
Featured Review
I tried the Tea Tree Charcoal facial soap along with the Geranium Toner and Juniper Carrot Seed Oil. Wow, what a difference. I’ve used expensive, natural skincare products in the past due to having problematic skin since I was a teenager. I can honestly say that none of these products compare to Meow Meow Tweet.
I’ve been using these products for just over a month now and my skin has completely transformed. My hormonal acne around my chin has calmed. My dry skin has disappeared and all the redness and inflammation have been reduced significantly. I’ll never have perfect skin and I accept that, but these products showed at least 90% improvement in my skin. My self-esteem has also received a nice boost.
Axiology Beauty
HEADQUARTERS | Bend, Oregon
FOUNDER | Ericka Rodriguez
VALUES | Woman-Owned, Sustainable
PRODUCT RANGE | Signature “Balmies” that can be used as eyeshadow, blush, and lipstick
RECOMMENDED FOR | Those seeking a minimalist beauty routine with an all-natural, rosy glow.
PRICE POINT | $
WHAT SETS IT APART | This brand features all-natural, 3-in-1 “Balmies” that multi-task as lipstick, blush, and eyeshadow. Great quality and value for an affordable price.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Founded by Ericka Rodriguez, Axiology launched on Etsy with 6 buttery lipstick shades made from 10 clean and cruelty-free ingredients. Today, this zero-waste makeup brand only utilizes plastic-free packaging that is made from 100% recyclable trash found on the coast of Bali, made possible through the brand’s partnership with a woman’s cooperative that turns Bali’s paper trash into beautiful packaging.
If you love multi-tasking as much as we do, be sure to purchase the brand’s top-rated “Balmies” that can be worn as eyeshadow, lipstick, or blush.
Pros
– Plastic-free packaging
– 100% all-natural vegan and cruelty-free formula
– “Balmies” 3-in-1 makeup stick makes it easy to achieve the clean makeup look
– Partnered with a woman’s co-op in Bali that focuses on empowering women with fair wages and reducing the waste on the Bali coastline
Cons
– Due to plastic-free packaging, some of the “Balmies” or lipsticks may arrive with the occasional dent or scratch
Featured Review
I absolutely love the “Balmies.” They blend so easily into your skin and look much more natural than other non-powder blushes I have tried. I also love how clever the packaging is. It’s a full-size product, but because it’s not in an applicator, it has a tiny footprint in your makeup bag. The multi-use component also gives it more bang for your buck. I can’t wait to get these as gifts for my friends. The non-plastic packaging can be delicate, so something to keep in mind when transporting.
Elate Beauty
HEADQUARTERS | Victoria, British Columbia
FOUNDER | Melodie Reynolds
VALUES | Woman-Owned, Sustainable
PRODUCT RANGE | Foundation, blush, eyeshadow, lip crayons, mascara, and eyeliner
RECOMMENDED FOR | Those seeking a new beauty ritual with a long-term commitment to mix-and-match palettes and beauty refills.
PRICE POINT | $
WHAT SETS IT APART | This brand embraces the sustainability and moisturizing benefits of bamboo in its products that come in recyclable tin containers that can easily be replaced with makeup refills.
ZERO-WASTE
9/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Elate Beauty is one of the leading zero-waste beauty brands that offer refillable and recyclable beauty products. With makeup palettes made from sustainable bamboo, each shade is available in its own recyclable tin container that can easily be replaced with your refill.
Giving a whole new meaning to organic, each refill is shipped in seed paper packaging that can be planted to grow wildflowers. Other zero-waste beauty products include mascaras and lipsticks that feature a recyclable inner tube with a bamboo casing that can be composted.
Pros
– All packaging can be returned to Elate for free so they can refill it or recycle it for you
-100% Vegan and Cruelty-free formulas
Cons
– Not 100% of their beauty products are reusable, recyclable, or plantable, with 75% of their products meeting these criteria. However, the brand is working on the other 25%
– Not all of their products are organic, so if you are looking for completely organic cosmetics be sure to read the description closely before buying
Featured Review
I love all Elate products but the Unify Glow Powder is my absolute favorite. It’s so light it doesn’t feel like I’m wearing makeup and it makes my skin look flawless. I pair the glow powder with the Better Balm Tinted Lip Conditioner which is a wonderful balm for daily wear that’s a subtle pink. The balm has a creamy texture, is easy to apply, and actually holds up well, especially for a lip balm. I highly recommend the colors “Bloom” and “Poise.”
My finishing touch is the Elate Mascara which is incredibly lengthening and volumizing. It applies in thin layers so it’s easy to control the intensity without it clumping. The mascara lasts all day with no smudging but still comes off easily when washing off my makeup. Overall, there’s a lot to love about Elate’s beauty products beyond the sustainability and the convenient refills.
Viori
HEADQUARTERS | Orem, Utah
FOUNDERS | Lynsie Galbraith, Ezrah Kwong
VALUES | Woman-Owned, Sustainable, Gives Back to Charity
PRODUCT RANGE | Shampoo bars, conditioner bars, and body wash
RECOMMENDED FOR | Those seeking a more sustainable shampoo with all-natural ingredients.
PRICE POINT | $
WHAT SETS IT APART | This brand utilizes the powerful hair benefits of Longsheng rice by crafting an all-natural waterless shampoo bar that equals three 10-ounce bottles of shampoo.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Inspired by the ancient haircare rituals of the Red Yao Tribe in China, Viori offers all-natural, waterless shampoo bars made with Longsheng rice. These shampoo bars are ethically sourced by partnering directly with the Red Yao Tribe and are 100% plastic-free.
With one Viori shampoo bar equal to three 10-ounce bottles of shampoo, now you can reap all of the benefits of a nourishing shampoo for voluminous, shiny hair without the environmental impact.
Pros
– Vegan, cruelty-free, sulfate-free, plastic-free, and ethically sourced
– 100% all-natural ingredients
– 5% of profits are reserved for initiatives that go directly back to Red Yao communities
– Highly-effective shampoo for luminous and fuller hair with over 10,000 five-star reviews
Cons
– The bamboo shampoo bar holder that helps preserve the bar is sold separately
Featured Review
When trying this shampoo bar for the first time, I was a little worried it wouldn’t lather the same as regular shampoo. The Viori shampoo bar shut down any concerns as it lathers like crazy, and with the refreshing smell, it’s such a reinvigorating experience every time I shower. In terms of performance, my hair is the shiniest it’s ever been since using this shampoo. I also love the conditioner that leaves my hair soft and frizz-free.
Over time, the shampoo and conditioner bar continues working well without any gunky build-up (another worry of mine for waterless shampoo and conditioner). I’m now on my 3rd bar and am still loving it. It feels so clean and soft after every wash. Overall, my hair is smooth and feels fuller with weight and body.
Flavedo & Albedo
HEADQUARTERS | Sydney, Australia
FOUNDERS | Emily Perrett, Aleks Allen, Toby Norris
VALUES | Woman-Owned, Sustainable
PRODUCT RANGE | Concealer, blush, lipstick, eyeshadow, and eyeliner
RECOMMENDED FOR | Those seeking fun and playful on-trend makeup in bold colors, shimmery finishes, and sustainable packaging.
PRICE POINT | $
WHAT SETS IT APART | This brand offers playful and bold makeup palettes that multi-task.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
If we could describe Flavedo & Albedo in two words they would be vibrant and playful. This zero-waste beauty brand isn’t just about helping to limit the beauty industry’s impact on the environment, but the team has set out to transform makeup into a fun, creative outlet – not just a way to conceal “imperfections.” From concealer to eyeshadows and beyond, the brand’s quality zero-waste makeup is 100% plastic-free with beauty products packaged in aluminum, glass, and sustainable timber. This collection of makeup will bring out your inner extravert with bold colors, shimmering finishes, and metallics that make a statement.
To further limit the brand’s environmental impact, they periodically offer an “Imperfect Picks” sale where customers can purchase slightly damaged makeup at a 60% discount on a first-come, first-serve basis. Typically, makeup companies will discard makeup that has slight imperfections which simply adds more plastic to our landfills. Now, Flavedo & Albedo is setting a new precedent that slightly flawed makeup doesn’t have to mean a trip to the landfill.
Pros
– 100% plastic-free products
– Vegan and Cruelty-free products
– Bold, on-trend makeup colors and styles
– Packaging is 100% recyclable
– Offer slightly damaged makeup at a 60% discount
Cons
– The sky blue eyeshadow isn’t vegan
Featured Review
I love Flavedo & Albedo products. I get so many compliments whenever I’m wearing their products, particularly on the High-Glow Highlighter and the Bright Stripe Eyeliners (I love the lavender) that give the eye such a subtle glimmer. The makeup isn’t just pretty, the color is rich and long-lasting. The Dew Tint in “Toffee” leaves such a gorgeous stain on lips and cheeks. I love how long-wearing it is and how it moves with you throughout the day (aka fading nicely). Overall, I simply love this brand. It’s plastic-free, cruelty-free, high performing and high quality, reasonably priced, and has beautiful packaging.
River Organics
HEADQUARTERS | Wilmington, North Carolina
FOUNDERS | Corrine Lefebvre, Fabien Scorza
VALUES | Woman-Owned, Sustainable, Handcrafted
PRODUCT RANGE | Concealer, blush, lip balm, mascara, facial oils, and serums
RECOMMENDED FOR | Those seeking vegan, clean makeup with simple ingredients at an affordable price.
PRICE POINT | $
WHAT SETS IT APART | This brand utilizes clean, simple ingredients handcrafted in small batches with sustainability top of mind – even product labels are fully compostable.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Located in Wilmington, North Carolina, this zero-waste beauty brand focuses on making all-natural beauty products for all skin types in plastic-free packaging. Inspired by the beauty rituals spanning Italy to the Middle East, River Organics was conceptualized by a husband-wife duo who wanted to bring these natural skincare rituals rooted in nourishing oils to the international beauty market.
From makeup to skincare, all products are thoughtfully packaged in fully compostable paper tubes. Even the product labels are made from fully compostable sugar cane.
Pros
– 100% plastic-free products
– 100% vegan ingredients
– Organic ingredients with full-transparency
– 100% recycled padded mailers
Cons
– The lip balms, lip stains, highlighters, concealers, perfume balms, mascara, and brow waxes use a wheat-germ-derived vitamin E that is not gluten-free
Featured Review
My favorite River Organics product is the cream blush in the color “Pinch.” This Blush is amazing and it’s the perfect color. When you open it, it is very solid but as soon as it touches your skin, it melts and blends without much effort. The formula is moisturizing but not greasy and the healthy glow lasts throughout the day. The lip balm is also moisturizing but not sticky. The “Rose Gold” lip balm leaves a nice soft natural color with a bit of shine and sparkle. It’s my daily go-to lip balm. Overall, these all-natural, clean makeup products are perfect for an everyday fresh face.
Ecoroots
HEADQUARTERS | Aspen, Colorado
FOUNDER | Antonia Pitica
VALUES | Woman-Owned, Sustainable, Handcrafted, Gives Back to Charity
PRODUCT RANGE | Skincare, daily essentials, and home goods
RECOMMENDED FOR | Those seeking low-waste alternatives to daily essentials such as floss, shaving kits, and skincare.
PRICE POINT | $
WHAT SETS IT APART | This brand offers low-waste alternatives to everyday essentials to make it easy to live more sustainably. The brand’s skincare and bath products utilize clean ingredients and fully recyclable packaging.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Ecoroots offers a wide range of low-waste alternatives to essential beauty products and household goods, such as low-waste deodorant, bamboo toothbrushes, and zero-waste floss. Hailing from the beautiful city of Aspen, Colorado, Ecoroots was founded by Alin Turcea and Antonia Pitica, a nature-loving couple who wanted to make a positive impact on our planet.
To ensure products don’t simply end up in a landfill, EcoRoots provides clear instructions about how their products should be disposed of when you’re done with them. In fact, most product packaging is completely compostable and can be used as fertilizer in your garden. Plus, this zero-waste company donates a portion of its sales to environmental organizations every year.
Pros
– 100% recyclable or compostable packaging
– Cruelty-free with 100% vegan ingredients
– Donate a portion of revenue to environmental organizations
Cons
– Free shipping is not offered outside of the US
– Do not accept returns
Featured Review
The Mini Kit Complete Skincare was a great sampler to discover if there are low-waste skincare products that will be effective on my skin. My skin is very oily in some places and super dry and flakey in others. Many moisturizers have either been too heavy and caused my skin to break out or are not moisturizing enough. So far, the Rosehip Cream has been a perfect balance. It absorbed so fast into my skin immediately making it feel soft, smooth, and nourished. The Charcoal Soap is great for clearing up any blemishes, and the Pumpkin Enzyme Mask brightens my skin for a healthy glow. I will definitely be keeping the Rosehip Cream, Charcoal Soap, and Pumpkin Mask in my daily skincare routine.
Dirty Hippie Cosmetics
HEADQUARTERS | Birmingham, Alabama
FOUNDER | Danielle White
VALUES | Woman-Owned, Sustainable, Handcrafted
PRODUCT RANGE | Skincare, concealer, lipstick, eyeshadow, mascara, blush, and contour powder
RECOMMENDED FOR | Those seeking organic makeup for sensitive skin.
PRICE POINT | $
WHAT SETS IT APART | This brand offers zero-waste skincare and makeup that is made to order in small batches. The holistic, clean ingredients are great for sensitive skin.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
With every product handmade to order in Australia, Dirty Hippie Cosmetics remains one of the most popular zero-waste beauty brands. From liquid eyeliner to brow powder and zero-waste mascara, Dirty Hippie Cosmetics offers a wide range of organic makeup that is as stunning as it is sustainable. All products utilize minimal packaging including recycled newspaper and post-consumer recycled tape and boxes to reduce plastic waste.
Pros
– Plastic-free packaging that is recyclable with the option to refill
– Handmade to order
– 100% vegan and cruelty-free
– Ethically sourced, organic ingredients that are free of toxins
– Formulated for a variety of skin types and gentle on sensitive skin
– Labels printed in-house using recycled paper in a green energy-powered lab
Cons
– Their refill program only applies to customers located in Australia. However, it’s important to note that due to the vast amount of air miles and fuel that would be used to refill empties from international customers, this decision is ultimately best for the environment
Featured Review
I love Dirty Hippie Cosmetics, especially the organic floral toner in rose. It makes my skin feel hydrated and fresh before applying my makeup. To make this mist extra soothing and refreshing, you can store it in the fridge. However, the mineral cream concealer is the standout product for me. The coverage feels so light but really does the job of concealing. The natural ingredients and sustainable packaging are what pushed me to try it, and I’m so excited and thankful that I’ve found my new favorite concealer after trying so many products. I love the overall quality of their products and how gentle they are on my skin. The low-waste packaging and sustainability of their products are a great bonus.
Zerra & Co
HEADQUARTERS | Baltimore, Maryland
FOUNDER | Hailey Graef
VALUES | Woman-Owned, Sustainable, Handcrafted
PRODUCT RANGE | Skincare, foundation, tinted lip balm, eyeshadow, mascara, blush, and setting powder
RECOMMENDED FOR | Those seeking a deep understanding of the ingredients in beauty products.
PRICE POINT | $
WHAT SETS IT APART | This brand offers zero-waste, refillable makeup that is handcrafted with intentional, all-natural ingredients that can be explored in-depth with the brand’s ingredients library. The brand also offers store credit for returned containers.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Handcrafted in Baltimore, Zerra & Co beauty products are not only zero-waste and plastic-free, they only feature effective, non-toxic ingredients. The brand has also worked to ensure carbon-neutral shipping, and it even has a container return program where you can return any glass or metal containers with the lid for store credit.
Zerra & Co offers everything from makeup such as mascara, eyeshadow, and lip tint to skincare including face wash, face oil, and lotions – all with stellar reviews. The best part? Refills. Products such as their eyeshadow, blush, and lotion all offer refills to limit waste.
Pros
– All products are zero-waste and plastic-free
– All products are cruelty-free and non-toxic
– Carbon-neutral shipping
– Container return program for store credit
– Refillable goods
Cons
– Zerra & Co currently only ships to the US and Canada
Featured Review
Zerra & Co products are a must-have. My favorite is the neutral eyeshadow palette that has long-lasting staying power. I love the gentle shimmer that catches the light, with colors that complement each other beautifully. I use the white color for highlight and I love the bronzy shade across my lids. This palette also makes it easy to do a smokey eye for a more done-up look. I also love the Zerra & Co lip balms. I recommend Sugar Plum (so vibrant) and Antique Pink (muted, yet sophisticated). The lip balms glide on smooth with a creamy finish. Finally, the mineral powder foundation helped even out my skin and was so light and airy. I Highly recommend it to anyone looking for a foundation that’s not too heavy.
Zao Organic Makeup
HEADQUARTERS | San Antonio, Texas
FOUNDERS | David Reccole, Philippe Donnat, Yvan Rouvier and Salima Macozzi Reccole
VALUES | Sustainable
PRODUCT RANGE | Primer, foundation, concealer, lipstick, eyeshadow, eyeliner, mascara, blush, highlighter, and brow gel
RECOMMENDED FOR | Those seeking makeup with deep moisturizing benefits.
PRICE POINT | $
WHAT SETS IT APART | This brand offers zero-waste, refillable makeup that utilizes the moisturizing benefits of bamboo in many of its formulas with colors and pigments from all-natural ingredients.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Made in Italy and France, Zao Organic Makeup is made with 100% natural ingredients with refillable packaging. This zero-waste beauty brand harnesses the power of sustainably harvested bamboo in both its packaging and its zero-waste beauty products. The powders, leaves, and oil are extracted from the bamboo plant to infuse each product with its skin-nourishing benefits.
One of the most popular zero-waste makeup brands, from foundation to eyeshadow and lipstick, these refillable beauty products are fan favorites.
Pros
– Plastic-free packaging
– 100% natural ingredients that are non-toxic, vegan, and gluten-free
– Utilize the skin-nourishing benefits of bamboo
-Refillable Makeup
Cons
– Some products do include natural added fragrance so be sure to check products for added fragrance if you have sensitive skin
Featured Review
Zao Organic Makeup is high-quality makeup that doesn’t sacrifice sustainability. From their eyeshadows to their lipsticks, I love how smoothly these products apply and they always feel soft and moisturizing. They offer a wide variety of refillable eyeshadow palettes (my favorite is the California Palette which includes soft plum, tan, and brown colors). I absolutely love Zao Organic’s Cocoon Lipstick due to the moisturizing and anti-aging benefits of the pomegranate extract included in the formula. It feels like my lips are being replenished every time I wear this lipstick. Overall, with refillable makeup, organic packaging, and all-natural ingredients, there’s so much to love about this makeup brand.
Nudi Goods
HEADQUARTERS | Santa Cruz, California
FOUNDER | Jaime Boddorff
VALUES | Woman-Owned, Sustainable
PRODUCT RANGE | Mascara, tinted lip balm, brow wax, and skincare
RECOMMENDED FOR | Those seeking all-natural, organic makeup with truly simple ingredients.
PRICE POINT | $
WHAT SETS IT APART | This brand boasts the purest ingredients with nothing you don’t need, perfect for sensitive skin types.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
In 2017, while working for a wildlife hospital and ocean conservation organization, Nudi Goods’ founder Jaime Boddorff began creating plastic-free items as a creative outlet. This inspired her to embrace zero-waste living and build the mission of Nudi Goods, one of the best zero-waste beauty brands that offers makeup and skincare with clean, simple ingredients and plastic-free packaging.
When this brand says simple, it really means it. For instance, their all-natural mascara includes shea butter, coconut oil, beeswax, bentonite clay, and activated charcoal. To further the brand’s zero waste mission, they offer it in 100% biodegradable packaging.
Pros
– 100% Plastic-free
– All-natural, cruelty-free ingredients
– Good for sensitive skin types
Cons
– With the all-natural ingredients, some of the products like mascara take some getting used to for perfect application. Be sure to read the tips and tricks for each product
Featured Review
It doesn’t get more organic than Nudi Goods. One of my favorite products from Nudi Goods is the dry oil moisturizer. First, I was only using it for my hands, but I’ve started using it as a night moisturizer for my face and body and my skin has never looked or felt better. The oil doesn’t make my skin feel greasy after it’s applied, and I wake up with my skin looking smooth and supple. The copper poppy shimmer stick is my favorite blush/rosy-copper bronzer that I have ever used. The formula is perfectly tinted so I can go from subtle to saucy, depending on how many layers are applied. I’ve started using the shimmer stick for eyeshadow and it really makes my eyes pop. I like their mascara but the all-natural texture of the product takes some getting used to when applying. I recommend experimenting with different application brushes and using a setting spray to ensure it doesn’t smudge throughout the day. Overall, these products are a win/win: good for the environment and good for your skin.
Izzy
HEADQUARTERS | New York, New York
FOUNDER | Shannon Goldberg
VALUES | Woman-Owned, Sustainable
PRODUCT RANGE | Mascara, lip gloss, and brow gel
RECOMMENDED FOR | Those seeking refillable makeup with a convenient subscription so you never have to worry about running out.
PRICE POINT | $
WHAT SETS IT APART | This brand offers zero-waste, refillable mascara, lip gloss, and brow gel with a hassle-free subscription so you can easily refill your makeup every 90 days.
ZERO-WASTE
10/10
ALL-NATURAL
Yes
CRUELTY-FREE
Yes
Infinite refills are no longer a pipe dream when it comes to designing a low-waste makeup routine. Izzy is a zero-waste beauty brand offering refillable mascara, lip gloss, and brow gel that is 100% organic, cruelty-free, and also carbon neutral.
Made in medical-grade stainless steel tubes, Izzy mascara is designed to be cleaned and reused time and time again. After about 25 refills, Izzy’s carbon footprint is about 78% lower than the industry standard. With their subscription program, you will receive a reusable mailer to send back your empty every three months.
Pros
– 100% cruelty-free formula with natural and organic ingredients
– Carbon-neutral product
– Endless refills with the subscription program
Cons
– The mascara wiper and brush do have plastic, however, the plastic is reground and recycled at the facility when returned
– Some reviewers for the mascara found the formula to be clumpy when applying
Featured Review
I’m excited about Izzy’s mission and having a seamless and sustainable way to refill my makeup. In terms of products, I tried refillable lip gloss. The texture is very smooth, and not sticky at all. It also feels hydrating on my lips and lasts a few hours. The color (NTRL GLD) is a very lovely soft, neutral, and pinky nude that would work on just about any skin tone/color. I also tried the brow gel which is also great and lasts all day. It gives me amazing fluffy brows and fills them in a bit for a fuller yet manicured look.
Zero Waste Beauty Frequently Asked Questions
Zero-waste packaging focuses on using only materials that can be reused or composted, instead of ending up in a landfill.
One of the easiest ways for beauty brands to lessen their environmental impact is with refillable beauty products that cut down on waste and help to preserve natural resources. In fact, only 9% of the world’s plastics are actually being recycled. This means that the majority of plastic ends up in landfills.
Refillable products also help to conserve natural resources. According to a study conducted by Waterwise.org, it takes 22 gallons of water to produce just one pound of plastic. The beauty industry produces more than 120 billion units of packaging every year (most of which is plastic) making a huge impact on water conservation.
In light of these statistics, many zero-waste makeup brands are starting to emerge with a focus on creating low-waste beauty products, reducing carbon emissions, and offering zero-waste makeup in recycled and refillable packaging.
It doesn’t have to be all or nothing when it comes to zero-waste beauty products. If you have makeup you absolutely love that you don’t want to part ways with, that’s ok. However, if you are interested in finding zero-waste makeup to replace some makeup in your existing beauty routine, here are a few quick tips:
Start with finding the right shades: Once you find a zero-waste makeup brand that you like, look at the shade description on the makeup you are trying to replace and search for a similar shade on the brand’s website. Many sites will have an easy-to-use search bar.
Don’t forget performance: Once you know the right shade you are looking for, determine what you love about your existing makeup. Is it long-lasting? What benefits does it provide? For instance, if you love the lengthening benefits of your current mascara and the fact that it doesn’t smudge, make sure the replacement makeup focuses on that benefit and you read reviews to confirm performance.
Know your ingredients: When replacing any makeup product with a zero-waste makeup option, be sure to read the ingredients to make sure there isn’t anything that will irritate your skin or cause an allergic reaction.
Some of the best zero-waste makeup brands include Trestique, Dirty Hippie Cosmetics, Zao Organic Makeup, Flavedo & Albedo, Elate Beauty, Axiology, River Organics, and Zerra & Co, just to name a few. Not only are these makeup brands low waste, but many of them also offer vegan, cruelty-free makeup with organic ingredients that are palm oil free in recycled paper and biodegradable packaging.
Palm oil is the most commonly used vegetable oil in the world. It’s found in everything from food to beauty products, and the majority of it is produced in Southeast Asia. The problem with palm oil is that it’s a major driver of deforestation. In order to make room for palm oil plantations, rainforests are cleared, which leads to the loss of animal habitats and biodiversity. It’s also a major contributor to climate change, as the clearing of forests releases large amounts of carbon dioxide into the atmosphere.
This is why it’s important to purchase palm oil-free makeup whenever possible. By choosing brands that don’t use palm oil in their products, we can help reduce the demand for this destructive crop.
There are a few simple things you can do to make your makeup routine more sustainable and less wasteful:
Look for compostable packaging: Some zero-waste makeup brands use compostable packaging, which means the packaging can be broken down and used as fertilizer after it’s been used. Look for this type of packaging when making your purchase.
Look for refillable makeup: Many zero-waste makeup brands offer refillable products, which means you can keep using the same packaging over and over again. This helps reduce waste and save you money in the long run.
Choose multipurpose makeup: Another way to reduce waste is to choose makeup that can be used for more than one purpose. For instance, instead of buying a lip tint, blush, and eyeshadow, find 3-in-1 makeup that can multitask.
