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Our Criteria for Vetting Brands and Experiences

We take the effort out of finding and sourcing independent designers and unique brands, fashion, art, beauty, food, and travel so our readers and community can simply indulge in the details. To ensure we are recommending quality brands and experiences that will delight even the most discerning shoppers, we have a vetting process that takes into consideration the below criteria.

Vetting Criteria


All featured items or experiences must have a unique story, feature, or design that makes it stand out from the crowd.

Premium Quality

All featured items must meet strict quality standards which take into consideration the quality of the experience, ingredients, material, design, and longevity - just to name a few.


All featured items must inspire in some way. Whether it be the brand ethos, beautiful design, or simply a moving origin story, featured items should evoke emotion and bring joy to everyday living.


All featured items must be fueled by passion or have a meaningful mission.

Brand Selection

Have a brand you recommend?

We love hearing from our community. If you know a brand that meets these criteria, please send your recommendation to

Not sure if the brand meets the requirements?

Send along anyway, and let us handle the rest. We love new shares.