Shop The Quiet Luxury Brands from Succession, Roy Family Approved
The Roy Family from HBO’s Succession is the definition of quiet luxury.
Succession, a riveting HBO drama that is in its final season, chronicles the struggles of the Roy family, owners of the massive media conglomerate Waystar RoyCo and led by the elderly patriarch Logan Roy, as they navigate the cutthroat world of power struggles within their company. The show offers a poignant portrayal of the power dynamics that come into play with inherited wealth, and we simply cannot. stop. watching.
While every episode of Succession comes with its fair share of family drama, the one thing the Roy family can agree on is their affinity for quiet luxury. The media moguls don’t go for over-the-top, logo-driven fashion that makes a veiled attempt at signaling wealth. No, the Roys are far too “old money” for that aesthetic. Instead, the Roys prefer more understated luxury with high-end pieces that are premium quality and free of labels. With a huge shift in fashion towards embracing quiet luxury handbags, clothing, and accessories, the characters and their understated luxury looks are right on trend, and we’re here for it.
Read on for the top quiet luxury brands featured in Succession, and shop the story below.
Quiet Luxury Brands Featured on Succession
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Shop The Quiet Luxury Brands
Altuzarra
Altuzarra is a luxury fashion brand that embodies the concept of quiet luxury. Founded by Joseph Altuzarra in 2008, the brand is known for its understated elegance and timeless style. Altuzarra’s collections feature clean lines, minimalistic designs, and luxurious fabrics that exude sophistication and refinement. The brand’s signature pieces include tailored blazers, sleek dresses, and impeccably crafted leather accessories, all with a modern twist that sets them apart from other high-end fashion brands. With a celebrity following that includes the likes of Emma Stone, Jennifer Lawrence, and Kate Middleton, Altuzarra has become synonymous with effortless, understated luxury that appeals to women who appreciate classic style with a contemporary edge.
Jacques Marie Mage
Jacques Marie Mage is a luxury eyewear brand that creates handcrafted frames with a focus on quality, design, and attention to detail. The brand was founded in 2014 by Jerome Mage, who draws inspiration from various artistic and cultural movements of the past. Jacques Marie Mage frames are made using premium materials, such as acetate and titanium, and feature unique and intricate designs that reflect the brand’s commitment to craftsmanship and innovation. Each pair of glasses is a part of a limited collection designed to be a timeless and enduring piece that transcends trends and fashion fads.
Loro Piana
Loro Piana is a quiet luxury brand that has been synonymous with exceptional quality and craftsmanship for over 200 years. Known for its use of the finest natural fibers, including cashmere, vicuna, and baby camel hair, Loro Piana creates pieces that are both luxurious and understated. The brand’s collections include impeccably tailored suits, elegant outerwear, and sumptuous knitwear, all crafted from the most exquisite materials. Loro Piana’s commitment to sustainability and ethical practices is evident in its supply chain, which prioritizes animal welfare and environmental responsibility. With a loyal following that includes discerning customers who appreciate timeless elegance and exquisite craftsmanship, Loro Piana is a brand that embodies the concept of quiet luxury at its finest.
Marella
Marella is an Italian fashion brand that was founded in 1976 as a women’s clothing line under the Max Mara Fashion Group. The brand offers a range of clothing, footwear, and accessories that combine elegance, femininity, and practicality, perfect for a capsule wardrobe. Marella’s signature looks include tailored separates, flowy dresses, and classic outerwear, all of which are designed to be versatile and timeless. The brand’s attention to detail and use of high-quality materials, such as cashmere, silk, and wool, ensure that each piece is both luxurious and durable. With a focus on effortless chic and understated sophistication, Marella has become a go-to brand for women who value quality, comfort, and style.
Canali
Canali is an Italian luxury menswear brand that was founded in 1934 by brothers Giovanni and Giacomo Canali. The brand is known for its impeccable tailoring and timeless designs that combine classic Italian elegance with modern sophistication. Canali offers a range of clothing and accessories, including suits, jackets, trousers, shirts, ties, and leather goods, all crafted from the finest materials and using traditional techniques. The brand’s signature Kei jacket, with its soft construction and unstructured shoulders, has become a favorite among fashion-forward men looking for a more relaxed and contemporary take on traditional tailoring. With a global presence and a reputation for quality and craftsmanship, Canali is a go-to brand for men who value classic style and understated luxury.
Linda Farrow
Linda Farrow is a luxury sunglasses brand that has been a staple in the fashion industry since the 1970s. Known for its innovative designs and collaborations with high-end fashion houses, the brand has become synonymous with timeless elegance and cutting-edge style. Linda Farrow sunglasses are handcrafted from high-quality materials, including Italian acetate and Japanese titanium, and feature unique and bold designs that make them stand out from the crowd. The brand’s collections include classic aviators, sleek cat-eye frames, and oversized square styles, all with the signature Linda Farrow touch that exudes luxury and sophistication. With a celebrity following that includes the likes of Beyonce, Rihanna, and Lady Gaga, Linda Farrow sunglasses have become a symbol of fashion-forward, avant-garde style.
Maison Margiela
Maison Margiela is a French fashion house that was founded in Paris in 1988 by Belgian designer Martin Margiela. The brand is known for its avant-garde and deconstructed designs, which often challenge traditional notions of fashion and beauty. Maison Margiela’s signature looks include oversized silhouettes, unconventional fabrics, and unexpected details, such as visible stitching and raw edges. The brand’s iconic Tabi boot, with its split-toe design, has become a cult favorite among fashion insiders. Maison Margiela also offers a range of accessories, fragrances, and home decor items that reflect the brand’s offbeat and conceptual approach to design. With a celebrity following that includes the likes of Rihanna and Lady Gaga, Maison Margiela has become a leading force in contemporary fashion that pushes the boundaries of creativity and individuality.
Brioni
Brioni is a luxury Italian fashion brand that was founded in Rome in 1945 by Nazareno Fonticoli and Gaetano Savini. The brand is known for its high-quality men’s clothing, particularly its bespoke and made-to-measure suits, which are handmade using the finest materials and traditional tailoring techniques. Brioni’s signature looks include classic and sophisticated designs, such as the Quattro Stagioni suit and the Traveller jacket, as well as more modern and contemporary styles that reflect the brand’s commitment to innovation and creativity. With a celebrity following that includes the likes of Pierce Brosnan, Tom Hiddleston, and Daniel Craig (who wore Brioni suits in his James Bond films), Brioni has become synonymous with luxury men’s fashion that combines timeless elegance with modern sophistication.
IWC Schauffhausen
IWC Schaffhausen is a luxury Swiss watch brand that was founded in 1868 by an American watchmaker, Florentine Ariosto Jones. The brand is known for its high-quality timepieces that combine precision engineering with elegant design. IWC Schaffhausen watches are made using only the finest materials and are designed to be both functional and stylish. The brand’s signature looks include classic and sophisticated designs, such as the Portugieser and the Pilot’s Watch, as well as more modern and sporty designs, such as the Aquatimer and the Ingenieur. With a celebrity following that includes the likes of Bradley Cooper, Tom Brady, and Cate Blanchett, IWC Schaffhausen has become synonymous with luxury watches that combine timeless design with exceptional quality and craftsmanship.
Brunello Cucinelli
Brunello Cucinelli is a luxury fashion brand that embodies the concept of quiet luxury. Known for its use of the finest materials, including cashmere, silk, and leather, the brand creates pieces that are both luxurious and understated. Founded by Brunello Cucinelli in 1978, the brand has become renowned for its iconic cashmere sweaters, elegant tailoring, and impeccably crafted accessories. What sets Brunello Cucinelli apart is its commitment to ethical and sustainable practices, which is evident in its use of natural dyes, its support of local communities, and its focus on artisanal craftsmanship. With a celebrity following that includes the likes of Meghan Markle, Julia Roberts, and Jennifer Aniston, Brunello Cucinelli has become synonymous with timeless elegance and effortless sophistication, making it a go-to choice for discerning customers who appreciate the finer things in life.
Lanvin
Lanvin is a luxury fashion brand that was founded in 1889 by Jeanne Lanvin, a French fashion designer. The brand is known for its elegant and sophisticated designs that are both timeless and modern. Lanvin creates pieces that are both feminine and functional, with a focus on craftsmanship and attention to detail. The brand’s signature looks include flowing dresses, tailored suits, and chic accessories that are perfect for any occasion. With a celebrity following that includes the likes of Emma Stone, Natalie Portman, and Meryl Streep, Lanvin has become synonymous with effortless style and understated luxury, making it a go-to choice for those who appreciate classic and elegant fashion.
Monique Lhuillier
Monique Lhuillier is a Filipino-American fashion designer who is known for her elegant and feminine designs that have been worn by celebrities and public figures, including Michelle Obama, Emma Stone, and Taylor Swift. Lhuillier started her fashion career designing wedding gowns and has since expanded her line to include ready-to-wear clothing, accessories, and bridal collections. Her signature style is characterized by intricate lace, delicate embroidery, and soft tulle fabrics, which combine to create dreamy and ethereal pieces that are both romantic and modern. Lhuillier’s designs are often seen on red carpets and at high-profile events, and her brand has become synonymous with luxury, sophistication, and glamour.
Proenza Schouler
Proenza Schouler is a New York-based fashion label founded in 2002 by designers Jack McCollough and Lazaro Hernandez. The brand’s name is a combination of the designers’ mothers’ maiden names. Proenza Schouler is known for its innovative and edgy designs that mix modern minimalism with a raw and eclectic sensibility. The brand’s collections often feature unexpected materials, textures, and silhouettes, creating a unique and distinctive aesthetic. Proenza Schouler offers a range of clothing and accessories, including dresses, tops, jackets, pants, bags, and shoes, all crafted with impeccable attention to detail and quality. The brand has won numerous awards and accolades and has become a favorite among fashion insiders and celebrities alike, with fans including Gwyneth Paltrow, Anne Hathaway, and Dakota Fanning.
Gabriela Hearst
Gabriela Hearst is a New York-based fashion designer who launched her eponymous label in 2015. Hearst’s designs are characterized by a focus on sustainability and craftsmanship, with an emphasis on luxurious materials and timeless silhouettes. The designer is committed to using eco-friendly and ethical production methods, and many of her pieces are made from organic and recycled materials. Hearst’s collections include tailored suits, elegant dresses, and beautifully crafted knitwear, all with a sense of effortless sophistication and understated elegance. Her designs have been worn by a range of high-profile clients, including Meghan Markle, Oprah Winfrey, and Emma Watson, and she has won numerous awards for her work in sustainability and fashion design.
Barbour
Barbour is a British fashion brand that was founded in 1894 by John Barbour in South Shields, England. The brand is known for its high-quality outerwear, particularly its waxed cotton jackets, which are a staple of British country style. Barbour jackets are designed to be durable, practical, and stylish, with a focus on functionality and quality craftsmanship. The brand’s signature looks include classic and timeless designs, such as the iconic Beaufort jacket, as well as more modern and contemporary styles that reflect the brand’s heritage and British identity. With a celebrity following that includes the likes of Daniel Craig, Kate Middleton, and David Beckham, Barbour has become a go-to choice for those who appreciate classic and timeless fashion with a modern twist.
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