These Aesthetic Beauty Brands will Upgrade Your Vanity and Your Beauty Routine
FORM MEETS FUNCTION
These are the aesthetic beauty brands that look beautiful and actually deliver.
There’s a special satisfaction when form meets function, especially when it comes to beauty products that are so aesthetically pleasing they earn a front-row spot on your vanity, and inside, ingredient lists that hold up to scrutiny. In an era of look-alike beauty launches blending in our feeds, the most compelling labels treat packaging as artful design and formula as science. The result is beauty products that pull double duty as decor and daily performers in your beauty arsenal. From skincare in hand-blown glass bottles you’ll refill for years to body care in sculptural vessels that look ripped from a gallery wall, these beauty brands upgrade your vanity and your beauty routine in equal measure. Read on for an edit of aesthetic beauty brands that are as good as they look: designs you’ll keep, formulas you’ll finish, and a routine that feels as intentional as it appears.
Aesthetic Beauty Brands
Kindred Black
Kindred Black is a Slow Beauty brand that is plastic-free, obsessively ingredient-driven, and housed in hand-blown glass—each bottle a small sculpture, often cork- and wax-sealed, with a dedicated Refill program for many products. The brand’s aesthetic is art gallery meets apothecary with sculptural jewel-tone vessels that make a vanity look like a still life. Pretty, yes. But the real beauty lies within.
Kindred Black’s Products
Kindred Black distills its Slow Beauty ethos into three core lanes: face oils, makeup, and scent—each housed in hand-blown, plastic-free vessels meant to be kept and refilled. The face oils skew intentionally simple and provenance-forward (think French Plum as a pure, vitamin-E-rich hydrator; Prickly Pear sourced from a women-run Moroccan collective; and Revive with cucumber seed and green coffee for repair and circulation), all bottled like mini objets d’art.
Makeup includes balms, lip/cheek tints, and curated kits that favor touchable texture over heavy coverage—so the routine feels edited, not overbuilt. Fragrance leans ritualistic: small-batch botanical perfume oils hand-blended and decanted into artisan glass, with a Scent Sampler for easy discovery. The hero that bridges categories is Unicorn Multiuse Oil—a 14-botanical treatment for face, body, and hair in rainbow-flecked, hand-blown recycled-glass bottles—with a lower-waste refill once you’ve finished the original.
Isamaya
Created by boundary-pushing makeup artist Isamaya Ffrench, ISAMAYA is a performance-driven line built for experimentation. The makeup line includes mascaras that lift like latex, balms and pigments that stretch, slick, and sculpt—aimed at turning artistry into everyday looks. It’s makeup with a point of view: unapologetically sensual, quality formulas, and designed to let you play with texture, finish, and attitude. Visually, the brand sits at the intersection of fetish and futurism: all-chrome packaging with industrial silhouettes and sharp, minimal typography. Each product looks like it belongs in a modern art gallery—sleek, sculptural, and a little futuristic.
Isamaya Products
ISAMAYA’s standouts hit hard on payoff and texture: the Rubberlash mascara is the headline act—flexible-lift, inky separation, and a latex-like stretch that builds drama without clumps. The brand’s high-pigment creams and balms (think slick, crease-resistant color that sheers or saturates on command) make editorial looks surprisingly wearable, while the brow laminator/gel delivers a brushed-up, set-all-day hold without the crunchy finish. Rounding it out are gloss-balm hybrids and sculpting staples that play well together—layerable, sensorial formulas that flip between subtle and subversive in seconds.
Officine Universelle Buly
A Parisian temple to ritual, Officine Universelle Buly revives 19th-century elegance with water-based “Eau Triple” perfumes, soaps, and monogrammable accessories. The website reads like a cabinet of curiosities, from beetroot-rhubarb perfume to porcelain soap rests. Officine Universelle Buly traces its name to a famed 19th-century Parisian perfumer Jean-Vincent Bully whose Rue Saint-Honoré shop founded in 1803 popularized “vinaigre de toilette” and other beauty remedies across Europe. The brand’s design exudes neoclassical romance with marbled labels, copperplate type, and lacquered boxes. It’s luxury stationery meets perfumery, executed with almost archival fussiness.
Officine Universelle Buly’s Products
Officine Universelle Buly’s bestsellers pair neoclassical design with quietly inventive formulas. Eau Triples, the house’s alcohol-free, water-based perfumes, wears archival labels on classic flacons and sits close to the skin in shades like Damask Rose or Lebanese Cedar. Huile Antique dry body oil comes in tall apothecary bottles with a blend that leans on sesame, apricot, coconut, and castor oils plus squalene for a soft, dry finish. Hand care spans Pommade Concrète (rich with shea butter and beeswax) and Double Pommade Concrète (a distinctive reverse emulsion for very dry skin).
The product on every “it” girl’s wishlist is the monogrammable lip balms. The Baume des Muses feature refillable leather-bound cases in black or ivory finishes designed to be personalized with embossed initials, turning a simple balm into a pocket-sized heirloom. The balm itself is built from natural, moisturizing and protective ingredients.
Across categories, the vibe is old-world, swoonworthy charm with engraveable, vintage-inspired objects that feel archival on the outside and modern under the cap.
Dr. Diamond’s Metacine
Created by Beverly Hills facial plastic surgeon Dr. Jason Diamond, Metacine translates his in-office InstaFacial® (lasers, microneedling, PRP) into a tight, clinic-grade routine launched in May 2023. Metacine’s objects read like minimalist sculpture: soft-radius cylinders and tapered forms with generous negative space, a calm off-white palette, and spare sans-serif type that lets the silhouette do the talking. The proportions feel gallery-clean with low, weighty bases and wide lids that photograph like plinths so the pieces sit on the vanity as artful tools, not generic jars. Nowhere is “form meets function” clearer than HYDR/O Bioactive Hydrolipid Barrier Moisturizer: the lid doubles as a pedestal for the spatula, which nests on top like a design accent until you need a precise, hygienic dose.
Dr. Diamond Matacine’s Products
The core line—InstaFacial Plasma (a PRP-inspired serum built on human-identical, bioengineered growth factors and peptides) and InstaFacial Emulsion (retinoids + hyaluronic acid + niacinamide)—aims to stimulate collagen, firm, and smooth, bringing clinical-grade treatments into your at-home routine. The range expanded in 2025 with HYDR/O Bioactive Hydrolipid Barrier Moisturizer with a 27-component “Bioactive Hydrolipid Fusion” that focuses on intense hydration.
Mienne
The “first luxury house intersecting design and desire,” Mienne builds skincare around actives and aphrodisiacs (think hyaluronic acid with ashwagandha, maca, passion flower) and positions daily routines as… well, a little more exciting than usual. The brand’s aesthetic sits closer to fashion than pharmacy with a modern, avant-garde design language rooted in a sultry mood. Mienne’s products look like they were sketched from the body: soft, off-axis curves, frosted glass that diffuses light, and a signature contrast between matte surfaces and high-shine hardware.
Mienne’s Products
The Body Serum sets the tone with an asymmetrical S-curve of milky glass, topped by a molten, mirror-polished cap on a precise red collar. And inside, the substance lives up to the style with a formula infused with nourishing peptides and the brand’s signature blend of maca and saffron.
The rest of the line follows that sensual minimalism: hand and body care in two alluring scents (Fleurir and Incendier) carry through the restrained typography and grayscale palette, while sculptural bar soap echoes the language in solid form (triple-milled in France, with a contoured shape “inspired by curves”), so even the most utilitarian product feels collectible.
Massage candles, washes, crèmes, and the brand’s notorious Sex Serum follow suit with artful, intentional design with even more thoughtful ingredients.
Earth Tu Face
Founded by herbalists in California, Earth Tu Face takes a botanist’s approach to skincare: minimal, plant-led formulas made in small batches with ethically sourced ingredients and no synthetic fragrance. The line is deliberately tight—face oils, balms, and body care built around whole-plant extracts—and packaged with a “nothing extra” ethos (glass, metal, and paper where possible). It’s slow beauty in practice: formulas that favor skin health over trends, textures that feel like care, and packaging designed to be kept or easily recycled.
Earth Tu Face Products
While most of Earth Tu Face’s products are minimalist in design, the solid perfumes and lip balms are little treasures you actually want to carry: natural balms hand-poured into real scallop shells, each edged and hinged so it opens like a tiny compact. Because the shells are genuine, no two are alike—color, striping, and scale vary—turning a functional fragrance into a pocket-sized keepsake. It’s a smart case of form meeting function: a sensorial, botanical perfume or lucious lip balm housed in a collectible shell that feels as special as it smells.
SSONE
SSONE began as a New York studio project with a simple brief: treat nail color like a design object and a daily ritual. Instead of chasing seasonal drops, the brand built a tight palette of “living colors” resulting in timeless neutrals and bold shades in beautiful hues. Visually, SSONE is all silhouette: a clear, squared glass bottle topped with an oversized, black circular cap that turns each lacquer into a small design object. The serif wordmark sits cleanly on the face with quiet labels that let the pigment do the talking. The minimal, architectural, and instantly recognizable bottles will upgrade any vanity display.
Ssone’s Products
Ssone’s formulas are 21-free (they omit a broad set of 21 commonly flagged ingredients per SSONE’s own blacklist), vegan, and cruelty-free with long-wear payoff, so the edit reads considered rather than seasonal churn. Shade names like Second Skin, Acanthus, Anise, and Unexpected Red signal how the color should live on the hand: effortless, modern, and meant to endure.
Superegg
Founded by Erica Choi, a New York–based creative director and licensed esthetician, Superegg reimagines the nutrient profile of an egg using plant-based “duplex” complexes that mimic yolk and egg-white benefits for skin: cushioning hydration, barrier support, and refined texture. The lineup stays tight and pragmatic with a gentle cleanser, plush moisturizers, and treatment-led serums all while prioritizing calm, corrective formulas you actually finish. The look is serene, almost meditative with oval, eggshell-matte forms in soft neutrals, clean sans-serif type, and low-profile lids that will bring a sense of zen to your vanity.
Superego NYC’s Products
Superegg’s heroes are the ones you finish: a gentle, low-foaming cleanser that leaves skin nourished, a plush moisturizing cream that delivers long-lasting hydration without heaviness, and a treatment serum that quietly refines tone and texture while supporting the skin’s barrier. Each formula leans on the brand’s plant-based “duplex” complexes reimagining the nutrients of an egg for the skin alongside smart hydrators and barrier helpers, so you get a youthful, balanced, and a radiant finish rather than a short-lived glow. Everything is vegan, sensitive-skin friendly, and strikingly easy to layer for pragmatic skincare that looks serene on the shelf and performs in your daily routine.
