2025 Swimwear Forecast: 10 Trends Turning Beaches Into Runways
SUMMER FASHION
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From jewelry-like straps to sorbet-hued crinkle fabrics, designers approached swim for Spring/Summer ’25 as ready-to-wear you can actually swim in. On the Spring/Summer 2025 catwalks, swimwear became full-fashion: PatBO and Bottega Veneta opened NYFW and Milan with chain-link straps, polished O-rings and other hardware-as-jewellery that glinted under the lights, while 3-D rosettes burst across Magda Butrym and Zimmermann bandeaus, reviving Carrie-Bradshaw romance in oversized bloom. Designers then traded prints for touch-me texture—Hunza G’s metallic seersucker and Jade Swim’s micro-smocking read like fabric close-ups of the ocean’s surface. At Chloé, Chemena Kamali styled a pink flamingo-hued maillot under flared jeans, nailing the season’s ’60s postcard meets ’90s minimalist revival. Meanwhile, Dior and Jean Paul Gaultier re-engineered classic Breton into diagonal bands, proving stripe-and-colour-block stories can still shock.
Vix and Oséree injected jewel-tone metallics, animal instincts prowled in Roberto Cavalli and Ulla Johnson’s leopard and snake prints, and Miu Miu’s runway confirmed cut-out one-shoulder silhouettes as high-fashion tan lines. Finally, Tory Burch and Agua by Agua Bendita closed the loop with coordinated pareo and mesh-skirt sets, turning every suit into a ready-to-wear look that moves seamlessly from sand to Negroni hour.
Read on for the top 2025 trends in women’s swimwear, or get right down to business and shop our favorite women’s swimsuits this season.
2025 Women’s Swimwear Trends
Top 5 Trends
Swimsuits featured by PatBo, Same Los Angeles, Hunza G, and Myra Swim.
1. Hardware That Doubles as Jewelry
Think burnished O-rings, shoulder-skimming chains, and shell medallions. PatBO opened its S/S 25 presentation with a bronze-linked halter, while Bottega Veneta’s square-neck maillot came cinched with a sculptural buckle, proving minimal lines can still read “statement.” The metal story echoed across ready-to-wear, too—Christopher Esber used oversized carabiners as belt closures, underscoring swim’s move into daytime dressing.
2. The Rosette Renaissance
Carrie Bradshaw’s favorite bloom is back, blooming in 3-D along necklines at Magda Butrym and scattered like corsages across Zimmermann bandeaus. The effect is romantic without tipping into twee.
3. Touch-Me Textures
Designers swapped prints for feel: Hunza G’s metallic seersucker, PQ Swim’s hand-crochet and Jade Swim’s micro-smocking add dimension without extra color. Expect crinkle nylon and open-weave knits to crowd e-comm “new in” sections by high summer.
4. Retro Revival – ’60s Postcards & ’90s Purism
High-waist briefs, gingham checks, and belted one-pieces channel Amalfi circa 1963, while monochrome square-cuts nod to minimalist supermodel energy. Chloé even sent a flamingo-pink bathing suit down the Paris runway, styled with flared jeans—a wink to Stella McCartney’s early-2000s era.
5. Strategic Cutouts & Asymmetry
One-shoulder silhouettes and precision slashes keep tan-line dressing relevant. Christopher Esber’s orbit-ring maillot and Free People’s sleek cut-out swimsuits proved the look can skew athletic or ultra-sexy depending on styling.
More Trends You’ll Spot This Season…
6. Stripes & Colorblock, Remixed
Diagonal bands, overlapping panels, and athletic neutrals replaced neat navy-and-white. Chloé layered a striped bikini under tailoring; Sir and Solid & Striped followed with optical-illusion one-pieces in lookbooks.
7. Jewel-Tone Shimmer
Burgundy, emerald, and sapphire edged out ice-cream pastels, often finished with a subtle foil sheen (see Vix’s muted-gold lamé). The palette flatters every skin tone and pairs seamlessly with beach-to-bar separates.
8. Bold Animal & Tropical Prints
Leopard, zebra, and painterly palms prowled through collections from Ulla Johnson to Roberto Cavalli—styled with raffia totes and strappy leather sandals for a grown-up safari mood.
9. Fringe Details
Fringe wasn’t just reserved for Spring/Summer Fashion Week runways. This boho accent, embraced by collections from LSpace and Amir Slama, will be spotted coast to coast this season.
10. Coordinated Cover-Up Sets
Brands now sell the full “resort kit”: bikinis arrive with matching pareos, mesh minis or box-pleat skirts—Tory Burch and Agua by Agua Bendita led the charge—to take you from sun-lounger to sunset negroni without an outfit change.
About the Author
Sarah Djafri is a fashion and beauty editor and social content creator who specializes in emerging designers, brand discovery, and trend reporting. With an eye for uncovering what’s next in fashion and a passion for testing the latest in makeup and skincare, Sarah has worked with brands such as Versed Skincare, Smashbox Cosmetics, and Dolce Vita.
